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The Legendary Leaders Podcast

Jun 25, 2020


Ethical leadership is not about complying with the law. Did you know that you can be compliant and still be unethical in your business practices?


Yonason Goldson is a man who has explored the globe and been a professional. After a long career in teaching, he decided to become an ethics keynote speaker who teaches corporations the art of ethical business. He found his passion for the 3000 years Jewish teachings after living in Israel for 9 years and becoming a Rabbi. Listen in to learn how you can still be financially successful even working on your passion. You will also learn how to engage people in conversations, make them see your side, and remain friends.


Key Takeaways:

  • How the use of stories can be used to make people understand the context of universal benefits of ethics.
  • How to be financially successful doing what you’re passionate about.
  • Having the courage to reach out to communicate with people and help them see the world in the way you see it.
  • Why there’s not a complete masculine man or a complete feminine woman in leadership.
  • How to really listen to other people and start repairing the fracturing of our society.


If you enjoyed this episode, check out the video show notes and SUBSCRIBE TO THIS PODCAST on Apple Podcasts.

Episode Timeline:

  • [0:41] Intro
  • [5:30] He narrates his life story- from a school teacher to teaching ethical business.
  • [8:00] Why you can be compliant in business and still be unethical.
  • [10:47] How he uses storytelling to explain the benefits of ethics.
  • [13:27] Recognizing that passion leads to financial success.
  • [16:00] How to recognize authenticity in leaders.
  • [17:53] Learning how to be more engaging with people who aren’t receptive to your ways.
  • [21:55] Learning to seek truth and be sound than your own reasoning.
  • [27:55] Understanding the time to be feminine or masculine as a leader.
  • [35:51] Who are great leaders between introverts and extroverts?
  • [39:41] Learning to truly listen to other people.


Standout Quotes:

“Ethics is the discipline of recognizing committing ourselves to what we ought to do.”- Yonason Goldson [8:19]


“The passion for something greater than oneself is the most effective formula for being financially successful.”- Yonason Goldson [15:07]


“The sign of a good leader is knowing when to call on his or her masculine side and when to call on his or her feminine side.”- Yonason Goldson [31:53]


“It takes a lot of self-discipline in this world to actually listen to people, to hear what they have to say, to respond.”- Yonason Goldson [40:15]



Find | Cathleen Merkel


On Instagram: @CathleenMerkel

On Facebook: @CathleenMerkelCoaching

On LinkedIn: @CathleenMerkel


Find | Yonason Goldson





Find his books here:





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About Cathleen:  


As a Thought Leader in the Mindset & (Self-) Leadership space, Cathleen supports high achieving, but worn-out women create a more content & balanced life without sacrificing their hard-earned success. Following a simple 6 step framework, she helps you not only reconnect with your inner feminine side; Cathleen also supports you to rediscover your REAL YOU!

Cathleen focuses on women who lost their sense of purpose, who feel they are running in a hamster wheel, trying to please everyone but themselves. She helps you to turn your careers, your social connections and personal life around so that you will start feeling fulfilled and excited again about the days to come.  

At the end of the process, Cathleen's clients will feel healthier, happier, energised and clear about their future.  

With over 15 years of leadership experience in Retail, Media & Broadcasting, Engineering and Property Investment, Cathleen has not only experienced the challenges and opportunities of a female leader herself, she has also been leading and supporting various leadership development initiatives within large, complex, multinational matrix organisations.


Only by deeply experiencing her very personal life challenges – ‘hitting a wall experiences’ –Cathleen was able to redefine her own purpose, deciding to bring ease and content to as many women as possible on the planet!


Tune in here: 


About Yonason Goldson:


Yonason Goldson is director of Ethical Imperatives, LLC, teaching professionals how good ethics is good business and the benefits of intellectual diversity. 


He’s a keynote speaker, TEDx presenter, and community rabbi, as well as a repentant hitchhiker, recovered circumnavigator, former newspaper columnist, and retired high school teacher in St. Louis.


He’s the author of hundreds of articles applying ancient rabbinic wisdom to the challenges of the modern world, and five books including “Fix Your Broken Windows: a 12-step program for promoting ethical affluence” and “Proverbial Beauty: secrets for success and happiness from the wisdom of the ages.” Visit him here.