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The Legendary Leaders Podcast

Jun 18, 2020


Do you believe that emotions influence your business decisions? Do you need to show people your vulnerability so they can show you theirs? Jeff Ruby is the founder of RedRock Leadership, a successful sales training, and leadership development company that helps companies develop leadership strategies, increase growth, sales, and profit. He spent most of his younger years being selfish but had an eye-opening conversation with his wife that changed his life completely.


Now Jeff believes that you have to be emotionally connected with people for them to feel free to open up and collaborate with you. Listen in to learn the impact you can make with your team by exercising leadership rather than being a boss.


Key Takeaways:

  • How to stop being selfish and learn to give back to the world.
  • How to be sold out to people while still being yourself.
  • The skills of leveraging the power of emotions.
  • The process of successfully identifying and transforming your company culture.


If you enjoyed this episode, check out the video show notes and SUBSCRIBE TO THIS PODCAST on Apple Podcasts.


Episode Timeline:

  • [0:42] Intro
  • [3:54] Jeff tells his story.
  • [12:52] He talks about the conversation with his wife and how it changed him.
  • [14:04] The joy of being sensitive to other people’s needs.
  • [19:44] How to emotionally connect with people even through zoom calls.
  • [23:03] He explains how he drives his training.
  • [26:28] How to define and transform your company’s culture.
  • [31:25] How he became serious to write a book.
  • [32:46] How he wants his book to impact others as a legacy.


Standout Quotes:

  • “I had focused a lot of time up at that time taking as much as I could out of the world, now was time to finally put back into the world what I knew I was capable of doing.”- Jeff Ruby [11:38]
  • “Character is who you are when people can’t see, but your reputation is what people see.”- Jeff Ruby [16:43]
  • “Every human being is seeking an emotional connection, so when you open up and you’re vulnerable, that gives other people the permission to also be open and vulnerable and that’s when collaborations happen.”- Jeff Ruby [22:09]
  • “Every single person has the ability to impact another person.”- Jeff Ruby [32:53]




Find | Cathleen Merkel


On Instagram: @CathleenMerkel

On Facebook: @CathleenMerkelCoaching

On LinkedIn


Find | Jeff Ruby


On LinkedIn

Podcast: RedRock Leadership Podcast

Book: RedRock Leadership

On Facebook

On YouTube

On Instagram




On Apple Podcasts



Do you want to learn more about how to become a Legendary Leader, the download my FREE Guide which shares 5 Proven Ways To Gain Confidence As An Inspirational Leader Without Overwhelm - Simply Click Here


About Cathleen:  


As a Thought Leader in the Mindset & (Self-) Leadership space, Cathleen supports high achieving, but worn-out women create a more content & balanced life without sacrificing their hard-earned success. Following a simple 6 step framework, she helps you not only reconnect with your inner feminine side; Cathleen also supports you to rediscover your REAL YOU!

Cathleen focuses on women who lost their sense of purpose, who feel they are running in a hamster wheel, trying to please everyone but themselves. She helps you to turn your careers, your social connections and personal life around so that you will start feeling fulfilled and excited again about the days to come.  

At the end of the process, Cathleen's clients will feel healthier, happier, energised and clear about their future.  

With over 15 years of leadership experience in Retail, Media & Broadcasting, Engineering and Property Investment, Cathleen has not only experienced the challenges and opportunities of a female leader herself, she has also been leading and supporting various leadership development initiatives within large, complex, multinational matrix organisations.


Only by deeply experiencing her very personal life challenges – ‘hitting a wall experiences’ –Cathleen was able to redefine her own purpose, deciding to bring ease and content to as many women as possible on the planet!


Tune in here: 



About Jeff Ruby, Founder & CEO of RedRock Leadership


Jeff firmly believes that the key to a company’s success doesn’t come from being—or even behaving like—the boss but by being a leader. As the founder and CEO of RedRock, a successful sales training and leadership development company, Jeff helps companies develop leadership strategies as well as increase growth, sales, and profits. Jeff began his business career in his hometown, earning a degree in business administration at the University of Akron.


After graduating, Jeff created a successful career in sales—in one case, increasing a company’s sales by 800% in only four years. He leveraged his sales record into his first business (which he ultimately sold for profit), The Ruby Group, which focused on training sales teams across the country. In addition to sales training and leadership, Jeff’s extensive experience includes marketing, business strategy, job costing, and profitability analysis.


In 2010, Jeff started RedRock Leadership, a company with a game-changing strategy for dynamic business growth and leadership. A compelling speaker, Jeff continues to inspire not only his clients but business leaders across the country, incorporating stories from his own experience, as well as his love of baseball and coaching. He also hosts the RedRock Leadership Podcast.


Jeff and his wife Tracey have successfully raised two beautiful daughters and currently reside in Tampa, Florida with their dog, Rosco.