Oct 15, 2020
Do you want people to understand what you’re saying and remember you?
Then the story is the answer. Science has proven that people are more inclined to listen and understand information when told as stories. You have to learn to be strategic to know your audience by providing them with interesting information when ‘selling’ them your brand.
Geoffrey Klein is the founder and CEO of Nine Dots Media, and a story guru who uses the science of story to helps individuals and organizations connect with their own story and build a great personal organization brand. His career spans over 25 years where he has been helping connect the right message to the right audience for the greatest impact.
Geoffrey has always been a storyteller who has worked in various places like Hollywood, presented TEDx talks, and even lectured at the Manchester Metropolitan University. He believes in taking imperfect action and making progress rather than being perfect and staying stagnant.
Listen in to learn the importance of learning from imperfect actions to achieve your dreams and not waiting for the perfect moment. You will also learn the power of making communication simple and accessible to all your audience.
Key Takeaways:
- How not to settle but instead focus on different things that you’re passionate about and find purpose in.
- Learn how storytelling positively impacts marketing according to science.
- How to go after your goals with intention and not perfection.
- The importance of communicating in a much simpler language rather than overcomplicating things.
If you enjoyed this episode, check out the video show notes and SUBSCRIBE TO THIS PODCAST on Apple Podcasts.
Episode Timeline:
- [0:42] Intro
- [7:48] Geoffrey narrates how his career in storytelling started in the movie industry and evolved into so many other things over the years while helping others tell their own stories.
- [18:44] How he made a plan and took imperfect action to achieve his dreams with intention and the strength to overcome the challenges.
- [24:00] The ABC of knowing your audience to be effective in telling your story.
- [27:16] Learning to allow yourself to make mistakes that will help you master important things.
- [30:36] The P.A.D (Problem, Answer to the problem, and the Difference it will make to the audience) concept in knowing and impacting your audience.
- [34:54] Learning to be simple when communicating to make information accessible to everyone.
- [36:14] How Geoffrey incorporates his enthusiasm into his leadership style.
- [38:40] Learning to surround yourself with like-minded people that contribute positively and compliments you.
Standout Quotes:
- “If you’re trying to share your message and you want people to understand what it is that you do and remember you, story is the answer.”- Geoffrey Klein [17:48]
- “Experience is what matters- good, bad, and ugly experience- it all helps you develop who you are.”- Geoffrey Klein [21:53]
- “You’ll probably never start if you wait for the perfect moment if you wait for the perfect deal especially not in nowadays times.”- Cathleen Merkel [23:48]
- “We want to sound intelligent; we want to sound like we know more instead of thinking who we’re talking to and make it as accessible as possible.”- Cathleen Merkel [34:42]
Connect:
Find | Cathleen Merkel
On Instagram: @CathleenMerkel
On Facebook: @CathleenMerkelCoaching
On LinkedIn: @CathleenMerkel
Find | Geoffrey Klein
On Instagram
On LinkedIn
On Twitter
On Facebook
Watch Geoffrey’s TedX Talk here
SUBSCRIBE TO THIS PODCAST On Apple Podcasts.
Do you want to learn more about how to become a Legendary Leader, then download my FREE Guide which shares 5 Proven Ways To Gain Confidence As An Inspirational Leader Without Overwhelm - Simply Click Here.
About Cathleen:
As a Thought Leader in the Mindset & (Self-) Leadership space, Cathleen supports high achieving, but worn-out women create a more content & balanced life without sacrificing their hard-earned success. Following a simple 6 step framework, she helps you not only reconnect with your inner feminine side; Cathleen also supports you to rediscover your REAL YOU!
Cathleen focuses on women who lost their sense of purpose, who feel
they are running in a hamster wheel, trying to please everyone but
themselves. She helps you to turn your careers, your social
connections and personal life around so that you will start feeling
fulfilled and excited again about the days to come.
At the end of the process, Cathleen's clients will feel healthier,
happier, energised and clear about their future.
With over 15 years of leadership experience in Retail, Media &
Broadcasting, Engineering and Property Investment, Cathleen has not
only experienced the challenges and opportunities of a female
leader herself, she has also been leading and supporting various
leadership development initiatives within large, complex,
multinational matrix organisations.
Only by deeply experiencing her very personal life challenges – ‘hitting a wall experiences’ –Cathleen was able to redefine her own purpose, deciding to bring ease and content to as many women as possible on the planet!
Tune in here:
About Geoffrey Klein
Geoffrey’s career over the last 25 years has been about helping connect the right message to the right audience for the greatest impact. His experience spans from being legally trained to working for Seth Godin to working on major motion pictures at Paramount Pictures and MGM Studios.
Geoffrey has presented at Tedx LehighRiver, has guest lectured at Manchester Metropolitan University (UK), Drexel University, Hussian College and Temple University. As well, he has presented programs on The Science of Story at WeWork, CareersPHL, Intelligent Office, City-Coho, and the Small Business Expo.
In addition to running the content marketing agency ‘nine dots’, Geoffrey is an adjunct professor at Temple University’s School Of Media And Communication.