May 30, 2023
Even in the corporate world, it is important to take time off away from the business. Here, to talk about conquering business, is Jen McFarland.
In
this Episode 118 of the LLP, Jen talks about the importance of taking time
off, fostering growth through Women
Conquer Business, and the truth about “Get Rich
Quick” marketing. She also shares how to incorporate testimonials
into your marketing, how her community involvement
improves her business and the science of moving
on.
Ready to learn more?
Episode Timeline:
[05:22] A bit about Jen.
[12:14] The uniqueness Catch-22.
[14:47] Looking out for mental health.
[16:40] Taking time off.
[21:42] Women Conquer Business.
[26:27] What’s unique about women’s businesses?
[27:47] What makes Jen unique.
[37:18] Marketing and presentation.
[45:47] Figuring it all out.
[47:00] The importance of community.
[52:52] Networking off social media.
[62:02] Jen’s biggest “flaw.”
[67:46] The science of moving on.
[70:04] Jen’s words of
wisdom.
Key Takeaways:
-
How to correctly present your brand.
-
Why doing it quickly, isn’t always better.
-
Why social media marketing isn’t everything.
-
What do women need to conquer business?
-
How do you know when it’s time to move on?
Notable Quotes:
“If we just do our part, we can make the world that we want to live in.” – Jen McFarland [27:12]
“Marketing only works when you know enough about your customers, that you can begin to address their specific needs.” – Jen McFarland [31:29]
“You don’t have to be on Facebook and Twitter.” – Jen McFarland [54:43]
“You can’t always strive for perfection.” – Jen McFarland [57:28]
“There’s more than one right
answer.”
– Jen
McFarland [64:45]
Connect:
Find
| Jen
McFarland
Business:
www.womenconquerbiz.com
Strategic
Marketing Membership: https://products.womenconquerbiz.com/membership
Facebook: https://www.facebook.com/womenconquerbiz
Twitter: @jensmcfarland
Instagram: @womenconquerbiz
Bio:
Jen
McFarland is the Founder of Women Conquer
Business. They help businesses make exceptional
marketing decisions with courses, coaching, and
content, with
a focus on
small businesses.
Jen is
an MPA with more
than 25 years of training, teaching, and executive experience in
leadership, project management, and digital marketing.
In a previous
life, she led large-scale public sector
projects for the City of Portland, affecting more than 50,000
businesses and handling millions of
dollars.
Today, she pours her heart and soul into Women Conquer Business and her new initiative, an online community for overwhelmed self-marketers. She is 100% THAT marketing tech nerd who just loves helping people solve their hairiest problems.
She is an uber-nerd who loves Dad jokes and helping leaders find more joy in their work. She is approachable, she is a goofball, and she swears on her right eyeball that she will NEVER get judgy or sanctimonious on you, no matter how “simple” your issue may be, or how long you have struggled to conquer it.
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