Mar 1, 2022
Have you had enough of the corporate world and are ready to take the risk of becoming an entrepreneur? The entrepreneurial journey isn’t an easy one, but to succeed, especially as a woman leader, you have to acknowledge and embrace the struggle.
In this episode of the Legendary Leaders Podcast, we have Lindsay Pinchuk, award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, small business champion, and mom. She now helps individuals, brands, and companies tell their brand’s story, grow the communities who support them, and ignite their success both on and offline. She started her first business with only $500 and grew it to 7 figures annually before selling it.
Listen in to learn how to build an online community that interacts with you and with each other, and one that you authentically show up for. You will also learn how to use your brand story to connect on a personal level with your customers.
This podcast is sponsored by
InnerProfessional online training programs. With courses geared specifically
for Legendary Leaders, InnerProfessional
provides an extraordinary catalog of
leadership and professional development programs unlike any online
training you’ve experienced before.
Key Takeaways:
- The importance of founders sharing their struggle stories to encourage and support others on the same journey.
- The importance of growing a community that you interact with, and authentically show up for, as an entrepreneur.
- Stop allowing outside noises to interfere with how you choose to build your brand.
Episode timeline:
- [1:13] Intro
- [6:24] Lindsay shares her entrepreneurial journey and how it has inspired her to start her new podcast, Dear FoundHer.
- [11:21] The importance of leveraging your relationships and community to avoid isolation as a solopreneur.
- [13:35] How to grow a community that trusts you and that you authentically show up for.
- [18:10] How to approach building a community on social media plus the levels it has for Lindsay.
- [27:31] How she helps businesses use their brand stories to connect on a personal level with their customers.
- [32:32] Learn to be okay with not having everyone connect/subscribe to your brand.
- [36:57] Lindsay on why she left her corporate job, started Bump Club and moved on to other things.
- [46:26] The corporate policy that made her realize that the corporate structure wasn’t for her.
Quotes:
- “You don’t have to be lonely; you can surround yourself with people who you trust and who are also going through the same things as you.”- Lindsay Pinchuk [12:35]
- “An audience is someone who watches you and who takes in what you say; a community is someone who goes back and forth with you and with each other.”- Lindsay Pinchuk [15:04]
- “If you’re not making a choice, you may be missing out on an opportunity to light your fire again and to live your life with or without the pandemic.”- Cathleen Merkel [44:43]
Connect:
Find | Cathleen Merkel
On Instagram: @CathleenMerkel
On Facebook: @CathleenMerkelCoaching
On LinkedIn: @CathleenMerkel
Find | Lindsay Pinchuk
Business (Lindsay Pinchuk): https://www.lindsaypinchuk.com/
On LinkedIn: https://www.linkedin.com/in/lindsaypinchuk/
On Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast: Dear FoundHer
SUBSCRIBE TO THIS PODCAST On Apple Podcasts.
About Lindsay Pinchuk
Lindsay Pinchuk is an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champion, and Mom.
With $500 in her pocket and a baby in her belly, she left a high-powered job as a magazine publishing executive and founded her first company, Bump Club and Beyond --- a community of resources, support, and educational tools for millions of parents and parents-to-be across the country. She turned a profit in year one, growing her company to 7-figures in revenue each year and her community to over 3MM users. Less than a decade later she led her company through its acquisition to a large agency holding company.
Lindsay’s lent her expertise to 200+ television segments, given interviews on 40+ podcasts and has been featured or contributed to stories in Time Magazine, The Wall Street Journal, Parents.com, Babycenter.com, “The Doctors,” “Access Live,” The Chicago Tribune, Crain’s Chicago Business, Chicago Magazine and many more as both as a parenting/lifestyle expert, AND as an entrepreneur/small business expert.
Today, Lindsay works with individuals, brands and companies, both large and small, to tell their brand’s story, grow the communities who support them, and ignite their success both on and offline. She offers both coaching and consulting services including: business growth, branding, community growth, marketing, content and social media strategy.
As of January, 2022, you can also find her behind the mic interviewing some of the most incredible entrepreneurs she knows during her weekly podcast, Dear FoundHer…
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About Cathleen Merkel:
As a Thought Leader in the Mindset & (Self-) Leadership space, Cathleen supports high achieving, but worn-out women to create a more content & balanced life without sacrificing their hard-earned success. Following a simple 6 step framework, she helps you not only reconnect with your inner feminine side; Cathleen also supports you to rediscover your REAL YOU!
Cathleen focuses on women who have lost
their sense of purpose, who feel they are running in a hamster
wheel, trying to please everyone but themselves. She helps you to
turn your careers, your social connections and your personal life
around so that you will start feeling fulfilled and excited again
about the days to come. At the end of the process, Cathleen's
clients will feel healthier, happier, energised and clear about
their future.
With over 15 years of leadership experience in Retail, Media & Broadcasting, Engineering and Property Investment, Cathleen has not only experienced the challenges and opportunities of a female leader herself; she has also been leading and supporting various leadership development initiatives within large, complex, multinational matrix organisations.
Only by deeply experiencing her very own personal life challenges – ‘hitting a wall experiences’ –was Cathleen able to redefine her own purpose, deciding to bring ease and content to as many women as possible on the planet!
Tune in here: