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The Legendary Leaders Podcast

Jan 10, 2023

How do you identify and amplify your unique qualities and start living them? Living in your purpose requires you to get clear on it, stay focused, and be ready to enjoy how easy things will get in your journey.  

In this Episode 107 of the Legendary Leaders Podcast, we have Ted Bradshaw, a Speaker, Expert EOS Implementer™, and Community Leader for EOS Worldwide. He began his career over 20 years ago, becoming an Executive with Xerox and IBM. This was before he discovered his passion for entrepreneurship, when he acquired an unprofitable and dysfunctional distribution company and transformed it into a profitable and healthy business. 

Ted discusses why it’s better to be guided than driven, as you shift into your purpose, and explains the six pillars to support you in your journey.  

Listen in to learn how negative drivers can affect our decision-making and how we can alternate them with positive drivers that are beneficial to us. You will also learn how to get clear on your purpose and explore where it can take you so you can enjoy and succeed.  

This podcast is sponsored by InnerProfessional online training programs. With courses geared specifically for Legendary Leaders, InnerProfessional provides an extraordinary catalog of leadership and professional development programs unlike any online training you’ve experienced before.  

Key Takeaways: 

  • How jealousy, guilt, fear, resentment, materialism, and need for approval can influence your decision-making and relationships.  
  • The importance of knowing your purpose and being willing to be guided by it, rather than the negative drivers. 
  • How purpose gets more focused and intense when we get clear on it and start pursuing it.  
  • Why finding your purpose is about things getting easier and enjoying what you do.  
  • How to constantly put yourself in the right environment to succeed in your purpose. 
  • How to consciously tend to your mind, body, soul, nutrition, money, and relationships to successfully follow your purpose.  

Episode timeline: 

  • [1:13] Intro 
  • [5:57] Ted shares his corporate career background, entrepreneurship, and how he became a coach.  
  • [10:54] He explains the situations that inspired him to name his book ‘Stop Chasing Squirrels’ 
  • [16:34] The meaning of ‘squirrels’ in our daily lives and how they create a gap that stops us from accomplishing our goals. 
  • [21:15] The six common drivers that control us in our decision-making and the intentions we set.  
  • [34:26] The process of identifying who you are to wrap your head around being guided by your purpose.  
  • [51:01] Why Ted’s book was written to offer tools to successful people to find purpose and become better Leaders. 
  • [58:42] How Ted found his purpose and became aligned with what he does now, which he enjoys.  
  • [1:05:53] Why your work doesn’t have to be hard, plus putting yourself in the right environment to be successful.  
  • [1:12:38] Understanding what’s possible once you start operating in the world of living in your purpose. 
  • [1:17:45] The six important aspects of your life that you need to tend to. to fulfill your purpose successfully.  


  • “When we get clear on what it is that we’re here for and why we’re here to do it, the purpose doesn’t get larger, it gets more focused and intense, which has an amplifying effect.”- Ted Bradshaw [51:12] 
  • “It’s unnatural to constantly have to work hard to get a result; there’s something wrong that’s happening.” - Ted Bradshaw [1:06:21] 


Find | Ted Bradshaw 

On Business Website:  

On LinkedIn:  

On Facebook:  

On Instagram: @tedbradshawco  

Book: Stop Chasing Squirrels   

Bio:  Ted Bradshaw served as an Executive with Xerox and IBM, then left the Fortune 500 world to 

explore the thrills of entrepreneurship. What he found was a long string of success that looked 

great on the surface. But underneath it all, he felt anxious, exhausted, and stressed, chasing 

money wherever it led and wondering why he never felt fulfilled. Along his journey, Ted gained 

valuable insight into how a person can achieve fulfilment in all aspects of life and he shares 

those insights with his best-selling book, ‘Stop Chasing Squirrels’. 
Today, Ted lives his passion in helping others find theirs. A leading proponent of the Entrepreneurial 

Operating System®, Ted is a speaker, author, an Expert EOS Implementer™, and the Community 

Leader for EOS Worldwide. Learn more at 



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About Cathleen Merkel:   

As a Thought Leader in the Mindset & (Self-) Leadership space, Cathleen supports high achieving, but worn-out women create a more content & balanced life without sacrificing their hard-earned success. Following a simple 6 step framework, Cathleen helps you not only reconnect with your inner feminine side; she also supports you to rediscover your REAL YOU!  

Cathleen focuses on women who have lost their sense of purpose, who feel they are ‘running in a hamster wheel’, trying to please everyone but themselves. She helps you to turn your careers, your social connections and personal life around so that you will start feeling fulfilled and excited again about the days to come.  At the end of the process, Cathleen's clients will feel healthier, happier, energised and clear about their future.   

With over 15 years of Leadership experience in Retail, Media & Broadcasting, Engineering and Property Investment, Cathleen has not only experienced the challenges and opportunities of a Female Leader herself; she has also been leading and supporting various Leadership Development Initiatives within large, complex, multinational matrix organisations.  

Only by deeply experiencing her very personal life challenges – ‘hitting a wall experiences’ –Cathleen was able to redefine her own purpose, deciding to bring ease and content to as many women as possible on the planet! 


Find | Cathleen Merkel 


On Instagram: @CathleenMerkel 

On Facebook: @CathleenMerkelCoaching 

On LinkedIn: @CathleenMerkel 


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