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The Legendary Leaders Podcast

Jul 2, 2020


Caring for the elderly or the terminally ill is something that is mostly thought to be done at an institution. But did you know it is much safer and peaceful for them to be cared for at home?


Merrily Orsini has been in the business of home caregiving since 1981. Her passion in that area was fuelled when she took care of one patient and discovered she loved giving care.

She started her second business as a virtual one in an era when technology was still advancing but still persevered through the challenges. Listen in to learn the advantages of home caregiving over institution caregiving. You will also learn how Merrily has become a thought leader in her industry.


Key Takeaways:

  • Creating a care-based model that looks at the needs of the patient without considering outside factors.
  • How to run a virtual caregiving business.
  • Factors that define a thought leader in an industry.
  • The benefits of home caregiving as opposed to an institution.
  • Factors that contribute to aging and how you can take care of yourself for graceful aging.
  • Learning to embrace failure as part of your entrepreneurship journey.


If you enjoyed this episode, check out the video show notes and SUBSCRIBE TO THIS PODCAST on Apple Podcasts.

Episode Timeline:

  • [0:41] Intro
  • [5:26] She describes how her journey in caregiving began.
  • [10:30] Starting a virtual caregiving business in a less advanced technological era.
  • [12:46] How she continues to look for solutions for her virtual business.
  • [14:51] How she defines her thought leadership.
  • [17:44] She explains how home caregiving works.
  • [21:59] She talks about her age, her husband’s, and their story.
  • [23:54] Activities that have kept her physical and mental health intact over the years.
  • [28:02] The story of how she started her business back in 1981.
  • [30:55] The importance of having perseverance when facing obstacles in your business.
  • [34:12] Why she would like her legacy to be giving America the option of healthcare at home.

Standout Quotes:

  • “I really didn’t know how to care for someone and what to do with progressive dementia, but I set about learning how to do that.”- Merrily Orsini [7:10]
  • “We were approaching this from the standpoint of what is it the person who needs care needs, it was not who’s paying for it, not what regulations are involved.”- Merrily Orsini [8:03]
  • “Your chance of getting infected is less at home simply because it’s not a congregated living situation.”- Merrily Orsini [17:59]
  • “I’ve always believed I could do whatever I wanted to do within reason.” - Merrily Orsini [30:56]



Find | Cathleen Merkel


On Instagram: @CathleenMerkel

On Facebook: @CathleenMerkelCoaching

On LinkedIn: @CathleenMerkel


Find | Merrily Orsini

Website - Corecubed

Website - Merrily Orsini

On LinkedIn

On Twitter

On Facebook

Podcast: Help Choose Home





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About Cathleen:  


As a Thought Leader in the Mindset & (Self-) Leadership space, Cathleen supports high achieving, but worn-out women create a more content & balanced life without sacrificing their hard-earned success. Following a simple 6 step framework, she helps you not only reconnect with your inner feminine side; Cathleen also supports you to rediscover your REAL YOU!

Cathleen focuses on women who lost their sense of purpose, who feel they are running in a hamster wheel, trying to please everyone but themselves. She helps you to turn your careers, your social connections and personal life around so that you will start feeling fulfilled and excited again about the days to come.  

At the end of the process, Cathleen's clients will feel healthier, happier, energised and clear about their future.  

With over 15 years of leadership experience in Retail, Media & Broadcasting, Engineering and Property Investment, Cathleen has not only experienced the challenges and opportunities of a female leader herself, she has also been leading and supporting various leadership development initiatives within large, complex, multinational matrix organisations.


Only by deeply experiencing her very personal life challenges – ‘hitting a wall experiences’ –Cathleen was able to redefine her own purpose, deciding to bring ease and content to as many women as possible on the planet!


Tune in here: 


About Merrily Orsini


Merrily Orsini, President/CEO of ​corecubed​, is considered a thought leader in the in-home care industry and is involved in numerous organizations, providing insight and advice. She is recognized nationally for her expertise in strategic marketing for aging care services. Orsini is a leader in the Help Choose Home initiative and podcast creator and host in which she focuses on reaching out to consumers and referral sources to educate on how and when to choose healthcare at home. Orsini was selected from hundreds of home care industry applicants to serve on the National Association for Home Care & Hospice (NAHC) 2.0 committee in 2018 and won a Lifetime Achievement in Business Award at the 2017 Stevie Awards for Women in Business.

Orsini founded ​corecubed​ in 1998, a digital marketing company that focuses on marketing aging care services using strategy, design, digital integration, branding, and industry-focused content. Orsini’s business ownership began with a geriatric care managed in-home care agency, a venture that garnered her the prestigious Ernst & Young Entrepreneur of the Year Award in 1996. She is the past Chair of the Private Duty Homecare Association of America and has served on the boards of the National Association for Home Care and Hospice and the National Association of Geriatric Care Managers (now Aging Life Care Professionals).